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The FTC Green Guides

It may seem like every beauty and wellness brand on the market is touting an environmental or sustainability credential. But what are the standards for making these claims? And what protections are there for shoppers against misleading claims?

To answer these questions (and others), I recently wrote this piece for UK-based blockchain platform Provenance on the FTC Green Guides. These are currently some of the most robust standards for environmental marketing claims in the United States and a must-read for any brand or retailer wondering what they can - and can't - say regarding their environmental credentials.

Want to know more about the FTC Green Guides or how you can develop a standard for your own environmental marketing claims? Get in touch! I'm just an email away at


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